    Practical Solutions, Extraordinary Results

        Consumer Insights
            Product Strategy
                Sales Enablement
                    Category Management

Consumer Marketing Solutions

"The information we received exceeded all of our expectations. We discovered promotional, new item, and shelving opportunities that we expect to grow our brand by 25% in the next year alone."

--Fortune 500 Manufacturer

Consumer Marketing Solutions

Target Consumer identification
Consumer Decision Tree development
Direct consumer research
Household panel data analysis
Consumer segmentation
Marketing plan development
Loyalty programs
Consumer-based Sales and Marketing plans

Is this guy driving your strategy?

An accurate understanding of your customers is the cornerstone of effective strategy. Yet, most companies make major decisions in strategic direction based on the comments of a handful of consumers in focus groups. All it takes is one strong personality and your results are skewed and you loose the insight you were seeking. Or, even more dangerous, your organization falsely believes lots of your customers feel like that one bad apple.

At cmsolutions we help you build practical strategies founded in accurate and insightful consumer perspectives.

From identifying your target consumer to building a comprehensive marketing plan to meet their needs, cmsolutions can help you leverage consumer insight and create sustainable growth and competitive advantage.

Direct consumer research

"Consumer Management" requires new tools to gain a complete understanding of customers' attitudes and motivators. Surveys offer large samples of consumers, but can't supply the flexibility to "get in the customer's head." Focus groups provide flexible interaction with customers, but are far too biased and not statistically significant.

With our unique approach to research, True Consumer Insights, we can help you enjoy the interaction offered by focus groups, while still gathering statistically significant data to ensure accuracy of your conclusions. The result...you learn what your REAL customers REALLY think!

And with our new Hispanic Insights studies, you can also learn how to take advantage of the dramatic growth of this demographic group that is expected to reach one-quarter of the U.S. population.

Applied insight

We can also help you apply the insight you gain for tremendous business benefits. With strategic consumer segmentation you can better target products and services. Our Consumer Decision Trees will help you predict shopper behavior, reduce meaningless duplication, and increase the success of new items. And with consumer-based Sales and Marketing plans, you will be sure to beat your competition and exceed your customers expectations year after year.