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Hispanic Insights

Hispanic Insights features

Interviews at the shelf for high-quality consumer feedback.
Quantitative data gathering for accuracy of results.
Survey pre-testing to ensure strong insight is gained.
Highly skilled interviewers with native-Spanish speaking skills.

Hispanic Insights benefits

Learn how to appeal to Hispanics.
Identify items preferred by Hispanics.
Identify effective promotions.
Learn how to stop your competitors from getting the sale.
Discover how to meet the unique needs of Hispanic consumers.

“As we expand our use of True Consumer Insights, we expect the knowledge to continue to give us a competitive advantage."

--Mark Barnett, SVP Marketing, Bashas’

“The information we received [from our True Consumer Insights study] exceeded all of our expectations. We discovered promotional, new item, and shelving opportunities that we expect to grow our brand by 25% in the next year alone."

--Fortune 500 Manufacturer

One in four in U.S. will be Hispanic by 2050!

The U.S. census predicts that by the year 2050, one out of every four people in the U.S. will be Hispanic. And in many major cities, this percent will be even higher. Does your company understand the distinct needs of the dramatically growing group of consumers?

Let's face it, most companies don't have a very good understanding of Hispanic consumers or what drives their buying decisions. And not all Hispanic consumers are the same. To truly understand the unique needs of Hispanic shoppers you need to TALK TO THEM.

Now you can, with a Hispanic Insights study from cmsolutions. For less than the cost of one failed promotion, you will get unparalleled insight into what is driving the purchase patterns of this unique group of consumers. We work with you to identify your key questions, and use our highly trained, bilingual interviewers to conduct face-to-face interviews with shoppers, right at the shelf. The shoppers’ feedback is fresh and the insight you gain invaluable.

...it's time to understand what your REAL customers REALLY think!

	Focus Groups	Surveys	Hispanic Insights
High customer interaction	ü		X
Open discussion	ü		X
Coverage of multiple topics	ü		X
Broad customer sampling		ü	X
Low cost per shopper		ü	X
Feedback at point of purchase			X
Highly skilled interviewers			X
TRUE CONSUMER INSIGHT			X